Unprofessional – The old vanity presses used to create a final product that didn’t look much better than the stapled together books you made in grade school. Today’s self publishers create books that are impossible to separate from those published by larger houses.
Stereotypes and Stigmas
The stigma associated with self publishing is now a thing of the past. Hollywood was overtaken by the independents in the early 90s and in the publishing world, self publishers are stealthily doing the same.
Snazzy and Inexpensive
As the trend of self publishing has caught on, more and more options have opened up and the costs have plummeted. Are you going on tour and need 200 copies right away? No problem. Do you prefer to print a copy one at a time as you sell one? That’s not a problem, either. Are you interested in a square book instead of the usual rectangle with a 4 color cover featuring a photograph you took yourself and perfect binding indistinguishable from the corporate guys? All this and more can be accomplished for a modicum of the prices associated with old vanity presses and with a finished look that is professional instead of handmade.
Crunch the Numbers
When you take your manuscript to a large publishing house, the royalties you get for each book sold is negligible, usually less than 6-8% of the cover price. And for what are you letting go of your rightful earnings? The amount of attention that the publishers pay to each writer is minimal, so your advertising campaign and solicitation of reviews and interviews is still squarely on your shoulders – as are the associated expenses.
When you self publish, you earn anywhere from 60-80% of the profits from each book sold. And as for exposure, last year, 10% of all sales to libraries were from self publishers. It’s a $6 billion per year business and continues to thrive.
If being picked up by a big house is your goal, you will be pleased to know that a great many books - like Bridges of Madison County, for example - which were originally self published later came bestsellers. Some even make it to the big screen. The New York Times and Publishers Weekly are now calling self publishing the best way to get your manuscript seen by the big editors and agents, far more eye catching and memorable than a standard, typewritten manuscript.
What Are You Waiting For?
With stigma, expense, and fear of unprofessional results out of the way and the promise of 10 times the amount of royalties you can expect from a traditional publisher, what do you have to lose? Once you take the leap your only regret will be that you didn’t do it sooner!
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