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Self Promote Through a Ghostwriter
Advertisement vs. Articles Which is more compelling – an advertisement for a new book or an article touting that same book? Or, what if there were two books: one advertised in a reputable magazine, the other with its own feature in that same magazine? Which holds more weight? The choice is obvious. Advertisements are paid for and therefore fail to kindle the sort of credibility that articles do. This especially holds true for books that are discussed in trade magazines. Two Types of Articles There are two types of articles that will successfully promote you and your work. These are the review of your book (rave reviews, of course) and the article on your subject matter that quotes you and your book authoritatively. Both are more effective than paid advertisements when it comes to making sales for your book and securing invitations to speak at colleges and bookstores. The more often your name is repeated in the media, the more books you will sell. It’s that simple. Who Should Write It? Even if you have written your book totally unaided, clearly you are not the appropriate person to pen the article about your book. Short of anonymously mailing your novel to various writers or leaving copies of your book in suggestive view of college professors, chances are that no one will be knocking on your door for an interview. This is where a ghostwriter comes in. Professional writers with experience in both writing and your subject matter are key to procuring a strong article that promotes you as an expert and your work as definitive without sounding like a promotional piece. Editors don’t want advertisements disguised as articles. The line is a thin one and a professional ghostwriter will be able to toe that line successfully, making it easier for you to place the article. Where Can I Publish This Article? Anywhere you want. Under any name you want. You may choose to ask a colleague put her name on it – she gets an added boost to her vitae and you get the exposure. Perhaps you have begun an email or mailing list to apprise your fans and other interested parties about your publishing feats. This article (and any other article you commission from a ghostwriter) will do well in this venue also. Reprints The beauty of commissioning an article from a ghostwriter versus an advertisement is the cost investment. For less money, you get a promotional piece that is much more effective. With advertisement, you pay a graphic designer or illustrator to create the ad, then you pay to place it. Every publication charges you for advertisement space as well as running time – how long the advertisement runs in the newspaper or magazine. With an article, you may even get paid when it’s placed. And you can place it in more than one publication, providing that each publication after the first allows reprints. Your only cost is for the ghostwriter and any postage you spend sending the article out to potential publishers. Pretty good deal. You can place your reprints in a number of areas, including:
The uses are almost endless to what you can do with a favorable article quoting you and your book as authority figures. Commission a ghostwriter to promote your work and step back and reap the benefits. - For a more in-depth explanation of the ghostwriting process, click here. For pricing details, click here. To inquire about our ghostwriting service, call
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